Greg Rogers, a distinguished figure in the realm of public relations, boasts an extensive background in media relations, product launches, events, crisis management, communications, and strategic planning. His expertise is particularly profound within the lifestyle, hospitality, and design press sectors.
With an illustrious track record, Greg has left an indelible mark on the Los Angeles dining and entertainment scene. Among the notable establishments he has been instrumental in introducing are M Café, Chaya Downtown, Edison Lounge, Pinches Tacos, Citizen Smith, Mood Nightclub, Mastro’s Steakhouse Beverly Hills, Anisette, Maple Block Meat Co., and Lunetta in Santa Monica.
Renowned for his ability to secure prominent media coverage, Greg has consistently propelled his clients into the national spotlight. Their features in esteemed publications such as Food & Wine, Bon Appétit, New York Times, Wallpaper, GQ, and Forbes, along with recognition from local media including The Los Angeles Times, Angeleno magazine, and Los Angeles magazine, stand as testament to his prowess. His skillful placements extend into business-focused outlets, including Los Angeles Business Journal, The Wall Street Journal, and INC. Moreover, his clients enjoy regular exposure on influential online platforms like Eater, Thrillist, The Infatuation, Laist and regularly featured on KTLA and Good Day LA.
Greg's dedication to his clients goes beyond the traditional boundaries of a publicist's role. With a quarter-century of immersion in the nightlife, lifestyle, and spirits industry, he brings a multifaceted perspective gained from roles ranging from service and PR to consulting and special events. This extensive experience enriches his deep-seated passion for the restaurant world. His journey into the world of PR was mentored by the illustrious Joan Luther, a revered figure in Los Angeles PR circles, known for her contributions to promoting major chefs in the city since the 1940s at the iconic Brown Derby.
In addition to his public relations triumphs, Greg Rogers is a true innovator in the realm of beverages. He's recognized as the mind behind the frappuccino recipe, a groundbreaking contribution to Starbucks. In 1995, during his tenure as an assistant manager at a Starbucks branch on Santa Monica's Third Street Promenade, Greg introduced a refreshing twist on coffee. The result, the frappuccino, was unveiled on April Fool's Day and earned him the prestigious President's Award from Starbucks. Business Week Magazine also acclaimed it as the best new invention of 1995.
Beyond his professional achievements, Greg is acknowledged for knowing the best places to dine, captivating conversationalist, and adept networker. He derives immense satisfaction from exploring the latest culinary and entertainment venues alongside his dining companions. His passion for travel aligns harmoniously with his deep-rooted enthusiasm for the culinary realm.
Greg's current clientele comprises notable establishments, including Lunetta and Lunetta All Day, Maple Block Meat Co., Maple Block Chicken, Pinches Tacos, and Santa Anita Park. He offers a comprehensive range of services, spanning from menu development, menu design, and restaurant operations to the creation of marketing materials. His expertise extends to digital marketing and social engagement, adding a modern dimension to his already impressive skill set.