Greg Rogers is a veteran publicist specializing in media relations, product launches, events, crisis management, communications and strategic planning, with an in-depth focus on lifestyle , hospitality and design press.
Greg’s clients have been featured in national media: Food & Wine, Bon Appétit, New York Times, Wallpaper, GQ, Esquire, Forbes and local media: The Los Angeles Times, Angeleno magazine, Los Angeles magazine amongst others. He has also placed extensively in business media including Los Angeles Business Journal, The Wall Street Journal, INC as well as in online media outlets including regular features on: Urban Daddy, Eater, Thrillist, and Tasting Table.
Known for going above and beyond his role as a publicist and truly investing his expertise into his clients’ ventures, Greg has spent 25 years in the nightlife, lifestyle & Spirits industry in various roles including service, PR, consulting and special events to hone his knowledge in the restaurant world he is so passionate about. Greg attributes his start as a publicist to his mentor Joan Luther, a legend in the Los Angeles PR world, helping promote nearly every major chef in LA over a career that started in the ’40s at the Brown Derby.
Notably, Starbucks credits the frappuccino recipe to Greg! He invented the frappuccino in 1995 while he was an assistant manager of a Starbucks store on Santa Monica’s Third Street Promenade. His cool new take on coffee created for Starbucks was launched on April Fool’s Day in 1995. Greg received the presidents award from Starbucks for his contribution and the frappuccino was named the best new invention of 1995 by Business Week Magazine.
A cocktail connoisseur, clever conversationalist and a bonafide networker, Greg enjoys exploring the newest restaurants and lounges with his dining buddies and loves to travel.